20 years of creative project leadership that actually gets results.
No fluff. Just clarity, creativity and momentum.
Let’s talk if you need someone who:
Got a project you need to get moving?
Adapt Marketing is me—Sharon Sully, a seasoned freelance marketing professional with over two decades of experience across global brands and cutting-edge experiential agencies.
I work smart, bring teams together, and I don’t rest until the job is done right.
I founded Adapt because I believe that staying relevant in marketing means staying adaptable. Businesses need fresh perspectives, agile thinking, and people who can step in and make things happen quickly and well. That’s what I offer.
Whether you’re a brand looking to reignite your marketing or an agency needing a skilled, senior-level collaborator who can hit the ground running, I bring clarity, creativity, and energy to every brief.
I thrive on rolling up my sleeves, slotting into teams, and helping deliver results with impact. I’m the person clients call when they need a steady hand, fresh thinking and someone who gets it—fast.
Adaptability isn’t just in the name—it’s how I work.
Keep everything on track, on brand and on budget. From kick-off to delivery, I keep it moving and make it look seamless.
Working with agencies or in-house teams to deliver integrated campaigns across TV, digital, print, and social.
From VIP premieres to nationwide roadshows—I manage every detail with finesse (and a backup plan).
Agency Support & Freelance Account Direction – Flexible, fast, and senior. Bring me in when you need extra firepower or resource cover with zero ramp-up time.
Launching new retail identities globally? I’ve done it. Need someone to keep the chaos under control? I’m your person.
Jaguar Land Rover – House of Brands Global Retail Rollout (2023–present)
Client: Jaguar Land Rover (via Studio Hagger)
Year: 2023–present
Managing the global vision rollout across pilot regions, including China. Working with the appointed retail architectural design agency Studio Hagger to work seamlessly with JLR’s retail operations team across an 18 month period. Launching new CI manual, allowing retail delivery teams to align worldwide.
Speedy Tool Hire – TV & Multichannel Campaign
Client: Speedy Tool Hire (via WAA Chosen)
Year: 2022
Project management of the launch of Speedy’s national advertising campaign—TV, digital audio, mobile, social, and out-of-home. Working alongside the client, agency creatives and a third-party production house, we delivered a bold new campaign that stood out in a competitive market. Fast turnaround. High stakes. Zero drama.
M6Toll – Brand Film
Client: M6 Toll
Year: 2022
Worked closely with WAA Chosen to produce a sleek brand film—carefully managing client expectations while protecting the creative vision. Delivered a polished final piece that hit the brief and the deadline with maximum impact.
Frankfurt Motor Show – Media Briefing & Product Reveal
Client: Jaguar Land Rover (via Imagination)
Year: 2019
Managed a high-profile press event for the new Defender. Brought in by Imagination to help deliver a seamless, standout experience for media and stakeholders.
Marston’s – “Live a Life of Pedigree” Campaign
Client: Marston’s (via Vital Marketing)
Year: 2019
Led the award-winning, fully integrated “Live a Life of Pedigree” campaign across 18 months, managing a £250k budget and in-house agency team at Vital. Built a strong client relationship, delivering beyond expectations and unlocking further work for the agency.
Talisman Theatre – Rebrand & Marketing Strategy
Client: Talisman Theatre & Arts Centre (Voluntary Position)
Role: Publicity Manager
Year: 2022 – present
Led a full rebrand, new website, social media strategy, and show campaigns. Increased ticket sales and volunteer engagement for this thriving community theatre. All as part of a voluntary role—powered by a passion for the Arts, driven by marketing know-how.